Updated on: October 25, 2023

Avid Media Composer Review

In the world of professional video editing, finding the right software is crucial. Many options are available in the market, but not all are created equal. One of the most popular and widely used video editing software solutions is Avid Media Composer. This article aims to provide a comprehensive review of Avid Media Composer, covering its features, functionality, pricing, customer support, pros and cons, and ultimately, whether it is the right choice for your video editing needs.

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What is Avid Media Composer?

Avid Media Composer is a professional non-linear video editing software developed by Avid Technology. It has been a go-to tool for many industry professionals such as editors, filmmakers, and broadcasters since its inception in 1989. The software is designed to handle high-resolution video formats, multiple frame rates, and advanced audio processing, making it an ideal choice for complex video projects and large-scale productions.

Avid Media Composer offers a wide range of features and tools that cater to the needs of both beginners and experienced editors. Some of its key features include multicam editing, advanced color correction, audio keyframing, and comprehensive media management. As one of the industry-standard video editing software, Avid Media Composer is compatible with various hardware and software, allowing seamless integration into existing workflows.

How to Use Avid Media Composer?

Learning how to use Avid Media Composer can be a daunting task for newcomers, but with dedication and practice, it is possible to master the software. The following steps provide a brief overview of the process:

  • Setup and Installation: First and foremost, ensure that your computer meets the minimum system requirements for Avid Media Composer. Download and install the software on your machine, and activate your license.
  • Import and Organize Media: Before starting any editing project, it is essential to import and organize all your media files. Avid Media Composer allows you to import media from various sources, such as cameras, hard drives, and other storage devices. Organize your footage into bins and create folders to keep your project organized.
  • Start Editing: Now that your media is organized, you can start editing your project. Use the Source/Record monitor to preview and trim your clips, and drag them onto the timeline to build your sequence. Utilize the trim tools and keyboard shortcuts to speed up your editing process.
  • Apply Effects and Transitions: Enhance your video project by applying various effects, such as color correction, audio effects, and transitions. Avid Media Composer offers a vast library of built-in effects and supports third-party plugins for additional functionality.
  • Export and Deliver: Once you have completed your video project, export it in the desired format and resolution. Avid Media Composer supports various export formats, including H.264, ProRes, and DNxHD, ensuring compatibility with different distribution platforms.

How Much Does Avid Media Composer Cost?

Avid Media Composer offers various pricing options to suit the needs and budgets of different users. The software is available through a subscription model, a perpetual license, or as part of an enterprise solution. The following are the main pricing options for Avid Media Composer:

  • Subscription: Avid Media Composer is available on a monthly or annual subscription basis, with prices starting at 49.99 per month (billed annually) for the Ultimate version. The Ultimate version includes additional features, such as Avid NEXIS support and ScriptSync.
  • Perpetual License: Users who prefer to own the software outright can purchase a perpetual license for Avid Media Composer. The standard version is available for 3,499. Perpetual license holders are also required to pay an annual support and upgrade fee to receive updates and customer support.
  • Enterprise Solutions: For large organizations and media companies, Avid offers customized enterprise solutions that include volume licensing and tailored support plans. Pricing for enterprise solutions varies depending on the specific needs and requirements of the organization.
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Avid Media Composer Customer Support

Avid Media Composer users have access to various customer support resources, including online documentation, video tutorials, and a user community forum. Additionally, users with an active subscription or support plan can contact Avid’s technical support team via phone, email, or live chat for personalized assistance.

Avid Media Composer Pros & Cons

  • Industry-standard video editing software trusted by professionals
  • Wide range of features and tools for editing, effects, and media management
  • Excellent integration with third-party hardware and software
  • Flexible pricing options to suit different budgets
  • Comprehensive customer support and learning resources
  • Steep learning curve for newcomers
  • High system requirements may not be suitable for all users
  • Perpetual license holders need to pay an annual support and upgrade fee


In conclusion, Avid Media Composer is a powerful and feature-rich video editing software that caters to the needs of professionals and aspiring editors alike. With its industry-standard reputation, advanced editing tools, and flexible pricing options, it is a solid choice for anyone looking to invest in a professional video editing software. However, as with any software, it is essential to weigh the pros and cons and consider your specific needs and requirements before making a decision. Overall, Avid Media Composer is a reliable and robust software that has earned its place in the professional video editing landscape.